BRAINPOOL Artist & Content Services GmbH conducts the licensing and merchandising exploitation of the brands, contents and artists on behalf of BRAINPOOL TV. In the entertainment sector in particular, merchandising products transforms the brand into an experience and conveys a feeling of being part of the action. Furthermore, they create an emotional bond to the formats and can make a significant contribution towards brand awareness.

Exploitation, networking, sales and distribution

BACS’s wide-ranging activities range from the creation, production and marketing all the way through to the sale and distribution of products to consumers and viewers. Many years of experience in product design contributes towards successful, market-appropriate implementation. Our product range comprises classical fan items such as T-shirts and coffee mugs, but also unusual products such as the Official TV total Wok WM Wok, the Langenscheidt “German for Bosses” dictionary and the Stromberg PC game.

Comedyworld Shops

BACS operates its own, stationary shops at the TV studios and at events as well as its own online shop at www.comedyworld.de, offering customers BRAINPOOL TV format-based merchandising products from the comfort of their own homes. Once again, the company’s comprehensive experience in editorial, graphics and programming has helped make this online offering a total success.