Marketing / Ticketing

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Stock Car Crash Challenge Ticket-Trailer


Within the scope of the MySpass network, BRAINPOOL Artist und Content Services GmbH markets tickets for various events and TV productions as well as for selected artist tours and events.

In doing so, BRAINPOOL Artist und Content Service offers an all-round service before, during and after the event: Beforehand, BRAINPOOL Artist und Content Services takes care of the set-up and implementation of ticket sales, manages contingencies, implements targeted marketing strategies and manages customer support. During the event, BRAINPOOL Artist und Content Services ensures smooth entry management and evaluates the event in calculations and statistics after it is over.

BRAINPOOL Artist und Content Services also acts as part of a network, so that the overall reach can be used at any time and the ideal prerequisite created for increasing artist awareness and marketing its profiles.

Examples of successful ticketing measures:

  • Eurovision Song Contest 2014 – Our Song for Denmark
    On March 13, 2014, all Eurovision Song Contest fans were able to enjoy an exciting and above all musically entertaining evening in the Lanxess Arena in Cologne. Among others, Unheilig, Santiano and the winners of the Club Concert, Elaiza, had the opportunity here to demonstrate their singing talents in front of approx. 7,000 fans in the arena and a million viewers at home in front of their televisions. Elaiza ultimately emerged victorious after an exciting duel. With this it was decided who would represent Germany at the Eurovision Song Contest 2014 in Copenhagen.
  • Eurovision Song Contest 2013 – Our Song for Malmö
    On February 14, 2013, the German heats for the Eurovision Song Contest 2013 took place in the TUI Arena in Hanover. Artists including Cascada, Die Söhne Mannheims  or Blitzkids mvt took to the stage in front of around 8,500 delighted fans.
  • TV total Stock Car Crash Challenge
    Since 2005, the TV total Stock Car Crash Challenge – the racing spectacle of the year – has been taking place on an annual basis. Over 50,000 fans experience spectacular races and crashes – most recently in the VELTINS Arena auf Schalke.
  • TV total WOK World Cup
    Since 2003, the WOK World Cup has been delighting thousands of spectators at the WOK runs and viewers in front of their televisions. Most recently, the spectacle took place in Oberstorf, delighting over 5,000 spectators on-site.
  • Bundesvision Song Contest
    Since 2005, well-known German stars, newcomers and secret tips have been fighting for audience votes and the German State musical crown in the Bundesvision Song Contest. Over 12,000 people followed the most recent event on-site in the Max-Schmeling-Halle in Berlin.
  • Lena "NO ONE CAN CATCH US - TOUR 2013"
    The winner of the Eurovision Song Contest 2010, Lena Meyer-Landrut, delighted almost 20,000 fans in various cities across Germany.