"TV total" Wok World Championship 2004 with Stefan Raab breaks even the mobile records!
"WOK World Championship" mobile phone game for the "TV total" event is the most successful new launch
The "WOK World Championship" mobile phone game for the "TV total" event "Wok World Championship 2004 – The Revenge" (March 4, 2004, ProSieben) could – just like the TV highlight initiated by Stefan Raab and the production company BRAINPOOL TV GmbH – set a new record. Not only on the bobsleigh run, but also in the number of game downloads were best scores reached. To date, the game has already been downloaded more than 50,000 times and is therefore one of the most successful launches since the beginning of the year.
In this high-speed mobile phone game, the player steers presenter Stefan Raab through various bobsleigh runs. Only with great dexterity and the intelligent selection of the right wok can players succeed in winning the final race and breaking the world record. The game can be downloaded from all large network operators, including Vodafone and T-Mobile and has been one of their most popular games for weeks now. It can be played on all standard, game-compatible mobile phones with colour displays.
The "WOK World Championship" mobile phone game was developed by the BRAINPOOL subsidiary e-tv GmbH in cooperation with plan_b media.
Jörg Grabosch, CEO of BRAINPOOL TV GmbH: "With the ‘WOK World Championship’ mobile phone game, BRAINPOOL has once again succeeded in expanding one of its hugely popular TV formats into the mobile services market. And BRAINPOOL will continue to extend its activities in this sector."
Dr. Kai Bühler, from the plan_b media ag management: "We are really happy to have created and marketed with e-tv one of the most successful mobile phone games in this still very young market. This confirms our belief in continuing this strategy in a targeted manner."
e-tv GmbH (www.e-tv.de) is a 100%-owned subsidiary of BRAINPOOL TV GmbH. In addition to the production and marketing of all the BRAINPOOL production Websites, including www.tvtotal.de, e-tv is, among other things, also responsible for the production of mobile services and telephone value-added services.
About plan_b media:
plan_b media ag (www.planb-media.de; www.planb-mobile.de) specialises in the production and distribution of rich media contents for mobile terminal equipment. The company produces mobile contents including MMS, wallpapers, videos and mobile phone games for TV and movie events as well as for its in excess of 30 license topics such as The Muppets, Garfield, Biene Maja, Die Maus, Kleines Arschloch and Werner.
Management: Dr. Kai Bühler
Tel.: +49 (0) 221/420 396 0; Fax: +49 (0) 221-420 396-88