Presse / 2008
MySpass gets serious – the beta version of the new comedy portal comes to an end
The online portal is a professionally edited comedy website. As a legal video on demand platform, www.myspass.de is unique among German-language sites. Already available TV content from shows such as “Stromberg”, “Pastewka”, “Dr.Psycho” and from “Schlag den Raab” and “TV total” will be shown in full-length or abridged versions suitable for the Internet. Comedy shows produced especially for the Internet make up another important pillar of the site. In addition, www.myspass.de is an Internet portal targeted towards discovering and promoting the stars and programmes of the future. The website knows no boundaries when it comes to finding content – www.myspass.de is just as open to young stand-up comics from small-town Germany as successful international comedy programmes.
All of MySpass’s content is financed through advertising revenues, making it free of charge to users. Dirk Ströer’s Media Ventures GmbH was commissioned exclusively with the business of marketing the site. orangemedia.de GmbH, a subsidiary of Media Ventures GmbH, is currently responsible for selling the ad space.
MySpass content can also be found on the sites of licence partners AOL and MSN, both leading European Internet companies. Highlights from the comedy portal can also be downloaded from the German iTunes Store. Other first-class partners include CTS Eventim AG, Germany’s leading ticket distributor, and TV1.de, one of the leading providers of Web-based television and media services as well as IPTV.
www.myspass.de is operated by BRAINPOOL Artist and Content Services GmbH, a subsidiary of BRAINPOOL TV GmbH.
Frederic Komp, Managing Director of BRAINPOOL Artist and Content Services GmbH: “We want to reach our audience where they spend more and more of their time – on the Internet. Thanks to BRAINPOOL’s extensive experience, MySpass is in a great position to become the leading brand for online comedy.”
Dirk Ströer, Managing Partner of Media Ventures GmbH: “We are very well prepared for our start in video marketing. We are all the happier to have this opportunity with a site as outstanding as www.myspass.de.”
Patrick Wölke, Senior Director Marketing at AOL Europa: “Internet users will find clips from their favourite comedy programmes on www.aol.de/comedy. By working with MySpass, BRAINPOOL’s new comedy site, AOL Deutschland can offer a continuously updated inventory of content from the most popular comedy artists around.”
Marc Adam, Executive Producer/Director MSN Deutschland: “Our collaboration with MySpass is part of our strategy to bring the best partners together on MSN.de. By integrating content from MySpass, we expect our video views to increase and additional capitalisation opportunities to open up for MSN Video.”
BRAINPOOL TV GmbH
PR Team Manager