Press / 2000

Friday 08 December 2000

BRAINPOOL plans a journey into space

Cologne, 8th December 2000 - BRAINPOOL AG has signed an exclusive contract with Astrium GmbH via 100%-owned subsidiary space tv AG to provide a total of seven flights to the International Space Station ISS. Astrium is a subsidiary of EADS. A further key point in the agreement is the worldwide exclusive marketing of the rights to this project through space tv. BRAINPOOL will determine the candidates for these flights into space, which will take place from 2002 to 2008, through a global and multimedia entertainment and TV show concept. BRAINPOOL is thus the first company to bring outer space into a comprehensive and worldwide entertainment concept for the entertainment industry. The exclusive space flights and the selection of the candidates will be used as a global entertainment concept under the logo of "Space Commander", something that has only been done up to now for internationally-marketed top sporting events such as Formula 1. BRAINPOOL plans an entire network of additional activities and marketing projects.

BRAINPOOL has conceived a pan-European competition to select candidates for the first of the seven flights via TV, the Internet and special events. For the first time ever, the winner of a comprehensive series of events can travel into space, and for the first time ever, millions of TV viewers across Europe can watch live as the candidates qualify for selection and finally fly into space.

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