Press / 2002

Wednesday 13 March 2002

Quam and BRAINPOOL TV agree a strategic partnership


· Quam and BRAINPOOL TV cooperate on the successful formats TV total,, Wochenshow, Ladykracher and liebe sünde
· Joint development and marketing of products and services planned

Quam, the newcomer to the German mobile telephony market, and BRAINPOOL TV have agreed a strategic cooperation. The Cologne-based BRAINPOOL TV, a subsidiary of VIVA Media AG, is one of the most successful producers and marketers of TV shows. Both partners will utilize their own platforms for communicating the respective brands and jointly developing new products und services.

The planned spectrum of joint services ranges from chat shows with celebrities, special text messaging services through to various quiz formats: soon, fans of Stefan Raab and Co. will be able to interactively join in the shows per text message. And those fans who want even more will be able to have a Stefan Raab, Anke Engelke or Elton voicemail announcement on their mobile phones or send text messages with their jokes and slogans.

Text message fans will also be able to access information services with weekly forecasts for their love lives as well as the installation of a comedy channel. Furthermore, video clips and screenshots of Brainpool show highlights as well as backstage reports will be available. Fans can also download exclusive logos, participate in various quiz shows and comedy plays as well as win free tickets for Brainpool shows, which will be drawn on the Web.

“We look forward to this cooperation. Because the extremely popular Brainpool formats address – with a tremendous amount of wit and creativity – a, for us, very interesting group of potential customers”, stresses Head of Quam, Ernst-E. Folgmann. “At the same time, Quam is clearly demonstrating that mobile telephony is not just about making phone calls, but a successful presentation of contents.”

Jörg Grabosch, Head of Content at VIVA Media AG and BRAINPOOL TV AG: “Quam is a very promising newcomer to the German mobile telephony market. The creative potential of both companies is a guarantee for the innovative and target group oriented presentation and distribution of our successful show formats, TV total,, Wochenshow, Ladykracher and liebe sünde.”

Brief portrait of Quam:
At the end of August 2000, Quam successfully bid at auction for one of the six UMTS mobile telephony licenses in Germany. The company is a consortium of the Spanish mobile network operator, Telefónica Móviles (57.2 %), and the Finnish telecom company, Sonera (42.8 %). The objective of Quam is to become one of the key players in the mobile broadband communications market. The mobile network operator develops innovative products for private and business customers; the product range covers pre-paid phone-cards through to frequent user tariffs, voice services, text messaging services and online games. The mobile network operator currently employs a permanent staff of 900 (status Spring 2002).

Brief portrait of Brainpool TV AG:
Brainpool is one of the most successful producers and marketers of TV shows and TV series in the area of comedy. “Wochenshow”, “TV total” and “Ladykracher” are just a few examples of the company’s successful productions, many of which have received international acclaim. The shows include such starts as Anke Engelke, Stefan Raab, Ingolf Lück and Aleksandra Bechtel. One of the objectives of the business model is the formation of powerful television brands and the systematic exploitation along the entire value chain. By issuing single or double broadcasting licenses to the respective television stations, Brainpool is able to exploit the auxiliary rights in such areas as free TV, pay TV, the Internet, CD’s and cassettes, merchandising, events and radio. Brainpool was founded in 1995 and taken over by VIVA Media AG, Cologne, in November 2001.

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