Press / 2003

Monday 03 November 2003

Successful contract prolongation: "TV total" will be broadcast until end 2005 on ProSieben

"TV total" will be broadcast on ProSieben until year-end 2005 at least. The Raab TV Produktions GmbH, which is a 50:50 Joint Venture with BRAINPOOL TV AG, a subsidiary of VIVA Media AG, has announced the prolongation of the successful show for another two years. The contract volume encompasses more than 340 new "TV total"-shows.

Additionally, a further expansion of productions of special events such as this week’s WOK WM, which will take place in Winterberg, or the legendary "Boxing event of the year" against Regina Halmich is planned. ProSieben is airing "TV total" since 8 March 1999. Since 5 February 2001 Stefan Raab’s late night show is broadcasted 4 times a week at 10.15 p.m. The format has proved to be an important success factor for ProSieben with a market share of up to 23.3 per cent (annual average 2003 until end-October: 14.6 %) in the advertising relevant target group of 14 to 49 year olds. The special events reached up to 7.37 million viewers. Apart from other successful formats such as "Ladykracher" with Anke Engelke, "TV total" is an important revenue and result generator for VIVA Media AG.

Jörg Grabosch, Chief Content Officer of VIVA Media AG: "The contract prolongation of “TV total“ with ProSieben is a clear signal for the sustainable high level of creativity of Stefan Raab, his team and VIVA Media AG’s subsidiary BRAINPOOL in the entertainment segment. Starting in 1999, Stefan has established himself as one of the most popular and successful ProSieben artists ever and will remain loyal to the TV-station. Ratings above the station’s average show the concept’s success in its fifth year on air. Viewers of ProSieben can be assured: we are currently cooking up a lot of new ideas."

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